Want to work with us for free?


From the desk of Roy Ripper, CEO & Founder of Recruitment Marketing Machine:

As you know, an automated system that generates and converts inbound leads into full fee paying clients predictably, consistently, and profitably is the holy grail of most recruitment businesses. 

But there's a problem. 

Two problems, actually. 

Here they are.

First, these types of systems are incredibly complex to build. 

Second you can't help but wonder…

Will It Really Work For Your Recruitment Business? 

And if you're asking yourself that question right now, it means you're smart. 

And I'll tell you something most "marketing people" won't: there's no such thing as a "one size fits all" lead generation funnel.

Here's why: Your recruitment business really is different. 

You have your own unique message, your own unique market you're going after, your own unique price points, and your own unique style of selling what you do. 

So anybody that tries to blindly tell you that "this is going to work great!" without taking the time to really understand exactly how your recruitment business works is either just trying to sell you their latest BS theory or they are just blindly naive (and don’t know how the recruitment industry works). 

And that’s why we’re offering to work with you and to review your recruitment business, and give you a bespoke lead generation blueprint, for free.

Here's Why We’re Doing This

It’s simple.

We know that a certain percentage of recruitment business owners we do this for will want us to build their client acquisition and retention system for them.  

But rather than try to convince you of how great that would be, we thought we would just demonstrate that we can help you by ...actually helping you. 

For free. 

I've set aside some time to personally review your recruitment business, your offer, your current lead generation process and your current client retention system. 

Next, we'll work with you to determine your sales goals, how many client leads you want / need to get, and what you want your lifetime placement revenue per client to be.

After that it’s time to get to work. Based on what you tell us ... 

Here's How We'll Do It 

We'll Give You A Custom "Blueprint" Of A Complete Automated Sales Funnel with Integrated Campaigns Specifically For Your Recruitment Business, FREE.  

And I believe that once we do this for you, one of these three things will happen: 

  • The first possibility is that you love the blueprint, you immediately see the power and the potential it has for your recruitment business, and you decide you want to build the system yourself or get your web guy to build it for you. If that's the case, great! We’re happy we could help and we wish you the best of luck. 

  • The second possibility is that you don’t like the blueprint and you think your time was wasted. This has literally never happened before ...but if it does, we’ll immediately send you £200.00 to compensate you for wasting your time. 

  • The third possibility is you love the bespoke blueprint and you'll want my team to actually build out the entire lead generation system for you.

And if that's the case, we'll start work immediately. 

Here's What Happens When We Decide To Work Together and We Build The Client Acquisition Retention System For Your Recruitment Business


First, we take the very blueprint we gave you ...and actually build the complete system for you, based on that very blueprint. Step by step, over the course of 30 days we:

We do all the “tech stuff” like setting up the software and system platforms you'll need, your client data capture forms, your email autoresponders, your follow up email sequences, and your call scheduling forms. We design, copy and create a bespoke lead magnet (report, video series, webinar) specifically for your ideal target clients.

Next we build your web pages for you and then we tie it all together, making sure each piece of the machine is integrated, so it just works. 

We review each one of your social media channels (or create them from scratch if needed) and optimise where necessary. Next we write bespoke key word optimised blog posts for you and start getting some educational content together, and if you don't have a blog page yet, we will create one for you.

Finally, we set up your paid-traffic advertising campaigns using all the target audience information we gathered right at the beginning of the process and we place re-targeting pixels on all your relevant webpages to ensure you stay at the forefront of your clients' mind by being omnipresent wherever they go on the web.


The ASCEND SYSTEM has been designed to help you avoid losing LEADS that you have probably been losing before.

We’re going to create a system of follow up that specifically focuses on those LEADS that are not HOT and are not ready to work with you today - because the HOT one's will have already been collected during the ATTRACT phase. 

The automatic follow up system will send a prospective client an email, tentially a phone call by you or one of your recruiters, then maybe another email goes out, and we can do things like SMS text messaging. The whole goal of all of this is to create interactions. 

We’re going to create a system for your recruitment business that works like clockwork you know that EVERY new lead that comes in is getting the consistent follow up that they need to ascend into becoming your fee paying client.  

And if they're just not ready to buy just yet? We’ll continue to stay in touch with these people over time in a longer term nurture programme. 


Now what are we going to do for all the new clients? Well we want to make sure that every single brand new client that comes into your recruitment business is wowed! That’s why at Recruitment Marketing Machine we call this phase ‘AMAZE!’ 

We’re going to ‘lay the love on thick’ and have a series of automated follow ups that go out and we might send them something in the post - it might make sense to send them a gift. We‘re going to send them emails and follow up and make sure they know that we love them. 

Now all of this obviously is going to create a client who spends more, and buys more often but we can also put systems in place that will help you collect more testimonials and referrals. Because that's one of the main elements of the AMAZE PHASE - gaining client referrals.

This means that all you have to do is PRESS PLAY and you’re ready to go. 

But that’s just the beginning. 

Once your 'Client Acquisition Retention System 3.0' is set up and running in your business, we then manage it for you by:

  • Taking care of your social media postings with daily tweets, daily Facebook posts and daily LinkedIn updates all with the intention of driving traffic to your sales funnel.
  • Writing an original blog post for you and posting it each month, with keywords and links to drive traffic to your funnel.
  • Optimising your social paid advertising campaigns to ensure that you're getting the best conversion rates at the lowest cost (more bang for your buck!)
  • Designing additional campaigns, and writing further email sequences to keep engaging and nurturing your new client leads.
  • Delivering quarterly strategy sessions with you to discuss ROI, what's working well, what's not and how to scale the best performing campaigns to get you EVEN MORE clients!

Oh, and in case you’re wondering ... 

Here's How Much It Costs If You Decide You Want Us To Implement Your Free Blueprint For You

In the event we decide to work together after your initial free consultation, we'll immediately start building everything that I described above for you. 

The total cost for everything - the complete 3-phase 'Client Acquisition Retention System 3.0' is just £9,997 (+tax) for the first month (set-up and build) and then only £897 (+tax) per month after that. 

Yes, that is a great price. 

I'm deliberately keeping it affordable because I know that once you have this, you'll be a customer for life. (The majority of my business has always come from repeat customers.) 

Anyway - as you can imagine, there is a HUGE DEMAND for this type of service, and at the great price I just mentioned, I'll hit my capacity very quickly. 

So if you're interested...

Here's What To Do Next 

First, let us give you a "taste" of what it's like to work together ...for free. And if you like that, then we can talk about accepting you as a client. 

The way it works is simple. 

When you click the ‘Let’s Get Started’ button below you'll be taken to a simple quick questionnaire that helps us to get prepared to help you when we talk. 

Don't worry, it's nothing intrusive or complex. Just a little info on how your recruitment business works (or how you want it to work), what you specialise in, how you currently generate and convert leads to clients, etc. This info helps us start working on blueprint ideas before we talk so as soon as we're on the phone, we can hit the ground running and make progress immediately. 

Then We Schedule A Time To Go Over Your Business And Create Your Blueprint, FREE. 

Our entire focus is to give you the best custom lead generation plan, for free, and let that experience speak for itself. 

If you want to become a client after that, great. And if not, no pressure. 

Oh, and speaking of the blueprint, 

Here's What Happens When We Talk! 

There are two things we do on the call: 

First, we shut up and listen. 

We find out exactly how your recruitment business sales process works (or how you want it to work). What niche you specialise in, what your fee levels are, what premium recruitment services you offer your clients (or want to offer), any divisions you wish to cross sell, and everything else you want to tell us. 

Then we find out what you want to do. What your sales goals are, how many leads and clients you want to generate each month, what you want your average placement fee to be worth from the get-go, what premium recruitment service upsells you want to promote, and so forth. 

Basically, we're getting a snapshot of where you are and where you want to be. 

Next we start to build the plan to get you there. And that's where the Blueprint process comes in. 

The way that works is we'll "prescribe" a client lead generation process and map it out for you ...based on your current business model and your goals. 

Next: Using Your Free Blueprint

There are two ways you can use the free plans we give you. 

First, you can build the system yourself or hire someone else to do it. If that's your decision, I'm happy we could help and we'll wish you the best of luck. 

Your other choice is to have us build it for you. 

If that's your decision, we'll create all the campaigns and web pages I mentioned above, take care of all the integrations and technical stuff, set up your advertising campaigns... and provide you with ongoing support ...all for just one setup fee of £9,997 (+tax) and then £897 (+tax) per month after that. 

But whatever you decide, please know there will be no pressure to become a client. 

Here's The "Catch" You've Been Looking For… 

It's simple. We can't (and won't) talk to just anyone. 

In order to invest our time and energy into providing you with a custom lead generation plan, you need to meet some strict (but reasonable) criteria. Here it is: 

  • You need to have a recruitment business that is currently generating revenue. Tyre kickers and those just looking to consume more information are not a good fit. 
  • You need to have a legitimate business that can benefit from generating leads on the internet. 
  • You need to be ready to take action (whether with us or on your own) - there's no point us creating this plan for you if all you're going to do is print it off and throw it in your desk drawer for 'future reference'. 
  • You need to be prepared to invest in yourself and the success of your business. This isn’t some 'get rich quick' or short-term strategic plan. We offer a premium service designed for the 1%’s who will take the time, money, energy to get even better results in their business and understand the importance and effect of investing in yourself. 
  • You need to be able to move quickly… if this is not the right time for you to accelerate your business, please don’t apply. 

That's it! 

As long as you have an established recruitment business and are ready to take action, I'd be delighted to help you ...for free. And if you get value out of the help I provide and want to become a client, that's great. 



Thanks for taking the time to read this and I look forward to speaking to you personally. 

Talk soon,

Roy Ripper